︎

Omar Karim 

AI Creative director, Artist and Founder of Brainclub 5000

Cinematic worlds and creative systems, built with AI and frontier technology. For brands, music labels, cultural institutions, AI labs and more. Seventeen years of advertising, creative technology and culture, focused on evolved story telling and new narratives.

Founder of Brainclub 5000, Creative Studio and R&D Lab

UK Representation -  Iconoclast


Ada Kaleh - Unravelling feat. Eric Leeds


When I spoke to Ada, he told me about the length and flow in the way Fela Kuti made music, and I listened to Ada’s over and over and after while I could see the connection between Fela’s beats and Ada’s techno-lensed interpretation of it. In that I started thinking about what Fela’s world would have looked like, the smelled, sound, beat and heat - a truly unique combination.  

This film is created only using words. These words where labouriously crafted by exploring the depths of AI dataset to craft vigenttes of the world around the time of Fela in Lagos, Nigeria. From the clubs, alley ways, streets, bars, dances, police, refineriers, corruption, passion and so much more. All weaved together into one seamless take. 

Working with R&S Records was a privledge and I’m very grateful to Renaat for the trust in making this film and Jean Mougin for the support

Client: R&S Records
Comissioner: Renaat Vandepapeliere
Project: Ada Kaleh — Unravelling featuring Eric Leeds
Role: AI Director
Production: Iconoclast UK & Brainclub 5000
Deliverables: AI music video
Timeline: January 2024
Hackney, London.