AI Fashion Films
A new genre of filmmaking is emerging, and it runs on words. Imagining, concepting, directing and post producing now happen through language, at scale. The sentence has become the camera.
This is AI fashion film direction as a collaboration. Through conversation with the model, we ideate the lens we want to see through, then build it: unseen, beautiful imagery that reimagines the world with infinite possibility behind it. A new way of understanding fashion, and a new way of constructing the image.
Fashion will get there first, because fashion always does. It is the most creatively adventurous industry on the planet: every season its creative directors and image-makers embrace the new, and every technological advance is harnessed into surprise for the wearer and commercial success for the brand. With AI, the toolkit for luxury has become infinite, and what fashion explores now will teach every other business how to bring AI into its creative operations.
Images
Dilara Findikoglu
Shot by SHOWStudio
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Shot by SHOWStudio
Jael Dorotan
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Versace
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Casja Wessberg
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