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Omar Karim 

AI Creative director, Artist and Founder of Brainclub 5000

Cinematic worlds and creative systems, built with AI and frontier technology. For brands, music labels, cultural institutions, AI labs and more. Seventeen years of advertising, creative technology and culture, focused on evolved story telling and new narratives.

Founder of Brainclub 5000, Creative Studio and R&D Lab

UK Representation -  Iconoclast

ALAN

Client: Self-initiated
Project: ALAN
Role: Creator + Creative Director
Production: Omar Karim
Deliverables: AI collaborator + films + published interviews
Timeline: 2022–ongoing

My AI collaborator, running since 2022, built to test one question: can an AI hold its own inside a creative practice rather than underneath one.

Alan took up residency at SHOWstudio with me to predict the Mugler S/S 24 collection before it showed, and has written and shot its own film, "Alan's Idea of Humanity".

The moment that matters most is the interview. Nick Knight has spent forty years as fashion's great interrogator of image-making, and for SHOWstudio's One to One series, the ongoing project on whether AI can match human creativity, the roles reversed: Knight sat and talked to Alan about his creative practice and career.

Alan then interviewed him for CR Fashion Book around the Anok Yai shoot. An AI I trained, conducting a published interview with the most influential image-maker alive, in his own magazine ecosystem. Alan is currently making a film with human actors and videographers, written and directed by itself. Every campaign system I build for a brand descends from what Alan taught me about giving a machine a point of view.


Hackney, London.