NIKE MERCURIAL 25th Anni

A project with MOX London, bringing to live the impossible evolution of speed, and the DNA of the most Iconic Football Boot, Ever - The Nike Mercurial.

Set to launch with a special 25 Anni edition, the brief was to create a film that showed the speed of the boot, and all the possible iterations between releases. The reult was a film made of over 3000 unique and individual Mercurial possibilities, and when put together in a film, allowed us to really highlight what was possible, with speed and passion.

A similar procress was created to experiment with the type treatment, created and truly unique type treatment, un achieveable in traditional creative methods.

An LLM and unique workflow was deployed to describe an essentially limitless variations of the boot

AI Director - Omar Karim
Creative Director - Matt Bolton
Agency - MOX London